This is the "Customer Demographics" page of the "Marketing Research - Customer Demographics" guide.
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Marketing Research - Customer Demographics  

Last Updated: Aug 31, 2015 URL: http://libguides.bellarmine.edu/marketing2 Print Guide

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Marketing Research

  • American Fact Finder– U.S. Census Bureau
    Locate demographic information. This is a great source for population, housing, economic, and geographic data.
  • Neighborhood Lifestyles
    Think of MyBestSegments as a "photo album" of consumer markets. Each of the Nielsen market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors.
  • City Data.com
    City Data has collected and analyzed data from numerous sources to create as complete and interesting profiles of all U.S. cities. It contains graphs of latest real estate prices and sales trends, recent home sales, home value estimator, hundreds of thousands of maps, satellite photos, stats about residents (race, income, ancestries, education, employment...), geographical data, crime data and more.
  • Neighborhood Scout
    Find neighborhood overviews as well as specific information on home values, income, schools etc.
  • Neighborhood Link
    Neighborhoods, Home Values, Schools, City & State Data, Sex Offender Lists, more.
  • American Community Survey
    Data Profiles have the most frequently requested social, economic, housing, and demographic data. Each of these four subject areas is a separate data profile. The data profiles summarize the data for a single geographic area, both numbers and percent, to cover the most basic data on all topics.
  • Kentucky State Data Center
    Find local census and business data from the U.S. Census. The information can be limited to counties, cities and neighborhoods.
  • Consumer Expenditure Survey
    The Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
  • County Business Patterns
    County Business Patterns provides data on the total number of establishments, mid-March employment, first quarter and annual payroll, and number of establishments by nine employment-size classes by detailed industry for all counties in the United States and the District of Columbia.
  • Occupational Employment Statistics (National)
    From the Bureau of Labor Statistics. Gives occupational and wage information statistics. How many people work in specific occupations and what they earn.
  • Occupational Employment Statistics (State)
    The Occupational Employment Statistics (OES) program produces state employment and wage estimates annually for over 800 occupations.
  • Occupational Employment Statistics (County, Town)
    Metropolitan and Non metropolitan Area Estimates listed by county or town

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