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Marketing Research - Customer Demographics  

Last Updated: Oct 22, 2013 URL: http://libguides.bellarmine.edu/marketing2 Print Guide

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Marketing Research

  • American Fact Finder– U.S. Census Bureau
    Locate demographic information. This is a great source for population, housing, economic, and geographic data.
  • Best Places (Sperling's)
    Analyzes data about people and places and rates them for major publications. Free but requires creating an account for the most complete information.
  • City Data.com
    City Data has collected and analyzed data from numerous sources to create as complete and interesting profiles of all U.S. cities. It contains graphs of latest real estate prices and sales trends, recent home sales, home value estimator, hundreds of thousands of maps, satellite photos, stats about residents (race, income, ancestries, education, employment...), geographical data, crime data and more.
  • Consumer Expenditure Survey
    The Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
  • County Business Patterns
    County Business Patterns provides data on the total number of establishments, mid-March employment, first quarter and annual payroll, and number of establishments by nine employment-size classes by detailed industry for all counties in the United States and the District of Columbia.
  • Gallup Poll
    Gallup delivers forward-thinking research, analytics, and advice to help leaders solve their most pressing problems. Combining more than 75 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of the world's constituents, employees, and customers than any other organization.
  • Kentucky State Data Center
    Find local census and business data from the U.S. Census. The information can be limited to counties, cities and neighborhoods.
  • Mintel Oxygen
    Mintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel. ***Users must create a personal account. To create a personal account, After clicking on the Mintel Oxygen link, click "I Agree"at the end of the license agreement and then click "create a personal profile" using your Bellarmine email address.
  • Neighborhood Lifestyles
    Think of MyBestSegments as a "photo album" of consumer markets. Each of the Nielsen market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors.
  • Wage Estimates (Bureau of Labor Statistics)
    Gives occupational and wage information statistics. How many people work in specific occupations and what they earn.

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